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We are entering an age where the users and customers (that's us) are increasingly in control of our own information, at least when interacting with vendors who respect us. That means we're moving away from the silo'd model of the industrial age (where the vendors have all the power, and we have none), and moving into a time where we are afforded increasing power and commensurate responsibility. The emergence of disciplines like VRM and CRM2.0 are the bellwethers that are pointing the way. Esoteric points, perhaps, but important nonetheless.
Cerado's Haystack networking supports this philosophy in a number of ways. These ways include:
More on each of these items below.
Export: You, at any time, can export your profile data. That means no lock-in. You're free to take your information with you anywhere, anytime. Your profile information is exportable in both CSV (Excel comma separated value) and XML formats.
Import: Additionally, Haystack administrators can import CSV and Excel files to easily set up new Haystacks with a minimum of hassle.
The Haystack open API: Cerado partners like SwapThing are using the Haystack networking API to integrate Haystack capabilities into their own offerings. Much, much more on the API here.
OpenID support: The OpenID project is making rapid, fantastic progress in creating a distributed infrastructure that allows users and customers (yes, that's us again) to control our online authentication in an extensible, straightforward manner. Other supporters of OpenID include Microsoft, Versign, AOL, and a host of others. Haystack networking is currently targeting Spring 2007 availability of OpenID support.
We are entering an age where the users and customers (that's us) are increasingly in control of our own information, at least when interacting with vendors who respect us. That means we're moving away from the silo'd model of the industrial age (where the vendors have all the power, and we have none), and moving into a time where we are afforded increasing power and commensurate responsibility. The emergence of disciplines like VRM and CRM2.0 are the bellwethers that are pointing the way. Esoteric points, perhaps, but important nonetheless.
Cerado's Haystack networking supports this philosophy in a number of ways. These ways include:
- Export/Import capabilities
- An open API
- Support for OpenID
More on each of these items below.
Export: You, at any time, can export your profile data. That means no lock-in. You're free to take your information with you anywhere, anytime. Your profile information is exportable in both CSV (Excel comma separated value) and XML formats.
Import: Additionally, Haystack administrators can import CSV and Excel files to easily set up new Haystacks with a minimum of hassle.
The Haystack open API: Cerado partners like SwapThing are using the Haystack networking API to integrate Haystack capabilities into their own offerings. Much, much more on the API here.
OpenID support: The OpenID project is making rapid, fantastic progress in creating a distributed infrastructure that allows users and customers (yes, that's us again) to control our online authentication in an extensible, straightforward manner. Other supporters of OpenID include Microsoft, Versign, AOL, and a host of others. Haystack networking is currently targeting Spring 2007 availability of OpenID support.
